Thursday , 18 January 2018

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McDonald's ends Olympic sponsorship after 50 years!

The International Olympic Committee (IOC) and fast-food giant McDonald's have announced that their worldwide partnership will be ending with immediate effect. McDonald's has been a sponsor of every Olympics since the Winter Games at Innsbruck in 1976.

They were a founding member of The Olympic Programme (TOP) when it was launched in 1985, a scheme giving them exclusive global marketing rights and opportunities in their category. McDonald's had extended its sponsorship with the IOC in 2012 for a further eight years in a deal worth $100 million (£78.2 million/€89.5 million). But the partnership will now end immediately. McDonald’s will, however, continue to sponsor the 2018 Winter Olympics in Pyeongchang next February with domestic marketing rights in South Korea only. Financial terms of the separation, agreed by all parties, will remain confidential.

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