The1 billion dollars of the network NBC Olympics

The network NBC Olympics has surpassed $1 Billion in national advertising sales for its coverage of the 2016 Olympic Games from Rio de Janeiro, Brazil, this August. Rio 2016 remains on pace to secure the most national advertising sales ever for an Olympic Games and the most by any network for any media event in U.S. history.

The $1 Billion milestone -- which includes national broadcast, cable and digital sales -- comes roughly four months earlier than when it was achieved for the 2012 London Olympics. That milestone was announced on July 25, 2012, just two days prior to London’s Opening Ceremony on July 27.