Monday , 15 July 2024

Tokyo 2020's Test Events to be Branded "READY STEADY TOKYO"

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) today unveiled the official brand name and logo for the test events they will be organising.

The brand name–“READY STEADY TOKYO”–aims to express the excitement that continues to build as the Olympic and Paralympic Games Tokyo 2020 edge closer. It derives from the “ready, steady, go!” used to start a race, with “STEADY” additionally signifying Tokyo 2020 is keeping to its charted course as it heads towards its goal of hosting incredible Games. The overall message of the brand name is “We are ready for Tokyo 2020. Let's stay focused as we move forward to a successful Games.”

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