Tuesday , 20 April 2021

Extension of Olympic cooperation for Samsung and the International Olympic Committee

The International Olympic Committee and Samsung Electronics announced an extension to their global Olympic Partnership through to 2028. The announcement was made in Seoul, Republic of Korea, at a signing ceremony with IOC President Thomas Bach and Jay Y. Lee, Vice Chairman at Samsung Electronics.

Samsung will continue as the Worldwide Olympic Partner in the wireless communications equipment and computing equipment category, including the ability to promote the Artificial Intelligence, Virtual Reality, Augmented Reality and 5G features of that equipment. As part of the agreement, the IOC and Samsung will further develop their strategic digital collaboration to engage young generations around the world in order to promote the power of sport and the values of Olympism.

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