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The National Basketball Association and the Women’s National Basketball Association announced their support for Los Angeles’ bid for the 2024 Summer Olympic and Paralympic Games. LA 2024’s bid leaders promised to draw on the NBA and WNBA’s expertise in state-of-the-art sport presentation to grow Olympic and Paralympic sport in the US and worldwide.
With revenue expected to cross the $8 billion threshold for the 2016-17 season, the NBA is a leader in the marketing, presentation and promotion of its live sporting events, the quality of which LA 2024 has pledged to produce at the 2024 Games. The WNBA is at the cutting edge of digital sport entertainment as the first women’s professional sports league to stream their games through Twitter. LA 2024 will also use digital entertainment to creatively extend the reach of women’s sports, especially to the world’s youth.
