The Seminar of the European Olympic committees in Skopje, accompished

The European Olympic Committees Seminar, this year jointly run with the IOC Olympic Solidarity Regional Forum, was held on 19 and 20 May in Skopje, Former Yugoslav Republic of Macedonia, upon invitation by President Vasil Tupurkovski on the occasion of the NOC 25th anniversary. A key focus of the Seminar was the upcoming events for NOCs, including the PyeongChang 2018 Olympic Winter Games, the Tokyo 2020 Games, the Buenos Aires 2018 Youth Olympic Games and the 2017 Games of the Small States of Europe (GSSE) in San Marino. Also on the agenda was the kick-off ceremony for the 2017 Gyor summer European Youth Olympics Festival (EYOF), which will take place in Rome’s iconic Ara Pacis Museum.

Another major focus was the evolution of digital communication in sport and how NOCs can find new ways to increase their relevance and visibility online, particularly to the youth market. The Olympic Channel proposed new strategies in this regard, before the NOCs were presented with social media and sports data that can help tailor communications in the fast-paced social media age.