Tuesday , 25 June 2024

Broadcast record for the Rio Paralympics with 4 billion viewers!

The International Paralympic Committee (IPC) has announced that the Rio 2016 Paralympic Games were the most viewed in history attracting a record cumulative audience of more than 4.1 billion people. According to Nielsen Sports figures, published to mark six months on from the Games, the Rio 2016 Paralympics saw the global cumulative TV audience increase by 7 per cent on the 3.8 billion people that watched London 2012.

Last September’s Games which involved 4,328 athletes from 159 countries also benefited from more broadcast coverage than ever before. In total 154 countries showed the Games, 39 more than London 2012 and nearly double the 80 who covered Beijing 2008. As a result, the total number of hours broadcast increased to nearly 5,110 - more than the total hours broadcast for Beijing 2008 and London 2012 combined. In addition to the record TV audiences on traditional platforms, more than one billion people globally were engaged in the Games via digital media channels.

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