Saturday , 18 May 2024

Top award for the Paralympic Lithuania!

A public relations campaign about Lithuanian Paralympians competing at the Rio 2016 Paralympic Games has been acknowledged as the country’s best sports communication campaign of the year by the Lithuanian Union of Sports Federations. The campaign, which launched in June 2016, included the opening of a Paralympic square “Road to Rio” in the heart of Lithuanian capital Vilnius, a public farewell event attended by the President of Lithuania Dalia Grybauskaite, the raising of public awareness in the hometowns of all Lithuanian Para athletes, a torch relay, and other media-related activities.

At Rio 2016, Lithuania had a team of 13 athletes and won two gold (shot put and goalball) and one silver medal to round off its best ever Paralympic performance.

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