The International Paralympic Committee has made it easier for fans to find the news from Paralympic Movement, on Facebook, Twitter, Instagram, G+ and YouTube. Followers just have to add “Paralympics” to the end of any URL on those platforms to find the official account.
The rebrand also aligns with #Paralympics, which is the main hashtag the IPC wants people to use during the Rio 2016 Paralympic Games. During 2012, #Paralympics became the top trending sporting event on Twitter in UK.
Source: International Paralympic Committee