The Paralympic campaign of Rio 2016

A multi-channel campaign will help to promote Brazil’s vast array of Paralympians ahead of the upcoming Paralympic Games. The Brazilian Paralympic Committee launched its new campaign to attract fans to celebrate the Paralympic Games of Rio 2016.

The team of Brazilian Paralympic Ambassadors will help boost the campaign. The roster includes Brazilian international Football players Romario, Ronaldinho Gaucho, former Formula 1 world champions Emerson Fittipaldi, Ayrton Senna (in memoriam), Judo Olympic medallist Flavio Canto, former Tennis star Gustavo Kuerten, TV presenters and models Fernanda Lima and Rodrigo Hilbert, as well as Luiz Severiano Ribeiro, businessman and chair of the Kinoplex Group.